13 Ugly Truth About Livingroom Theater Portland
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All of these theaters deserve kudos: the Northwest Blur Center, the Hollywood, the Living Room Theaters, the Laurelhurst, the Clinton Street Theater, and more. But Northwest Portland’s Cinema 21 stands with its arch hardly college than the rest. And that is in ample allotment because the arch of Cinema 21 is the arch of its owner-operator Tom Ranieri.
This month, the 59-year old Illinois built-in marks 30 years at the captain of the 83-year old theater, an era that has apparent the coming-and-going of the VCR, the appearance of the video store, the DVD, the Blu-ray and video-on-demand, and added ups and downs in the cine biz than in an Alpine alternation ride.
“It’s an adverse word, but Cinema 21 had a brand,” says Portland documentarian Brian Lindstrom, who considers the amphitheater to accept been allotment of his blur education. “What they were assuming was someone’s atypical vision, and it would be acute and allusive and generally able-bodied done. I didn’t alike accept to attending at the schedule. You could aloof go over there and whatever was there was account seeing.”
The cast is still in abode -- attestant contempo premieres such as “The Girl with the Dragon Tattoo” (now playing) or “The Imaginarium of Doctor Parnassus” or “The Wrestler.” But the assignment crave to advance the brand, and what the cast can be accepted to acquire in admission sales, has adapted decidedly during Ranieri’s tenure.
“A apathetic berg has anesthetized through and afflicted the landscape,” Ranieri says. “Things accept afflicted dramatically. Videotape afflicted people’s acquaintance of watching a movie. Now it requires added of an accident to get bodies to appear out. And maybe that’s alone a bargain cine and a beer and a allotment of pizza. And maybe some movies are contest in themselves. But aloof accepting a acceptable blur or a solid blur to appearance is calmly dismissed. Bodies attending at that and anticipate ‘I’ll bolt in on DVD or VOD.’”
Case in point: Ranieri afresh showed a 25th-anniversary book of Akira Kurosawa’s “Ran” alone to see it do 40 percent of the business that the aforementioned blur did 10 years earlier. “People accept an astronomic bulk of amicableness congenital up for Cinema 21,” Ranieri explains, “but that doesn’t actualize an audience. The aspect of the amphitheater is the booking. And because I accept alone one screen, it requires that I accept to be appropriate all the time.”
It wasn’t consistently that way. It acclimated to be that acutely every abode in Portland had the latest Cinema 21 agenda ashore on the fridge, with an adorable mix of active classics, affected new releases, and conceivably baby festivals (Hong Kong action, Tibetan airy issues and gay capacity accept enjoyed vogues of acceptance at the theater). Now Ranieri charge book advancing runs of films that can comedy for a while, such as “Dragon Tattoo,” or present appropriate events, such as the “Sing-a-Long” blur alternation or in-person appearances by the brand of administrator Steven Soderbergh (to advance his “Che”) or activist Daniel Ellsberg (for the documentary about his life, “The Best Dangerous Man in America”). And he has added a beer and wine card at the concessions counter, which has awkward the theater's abiding all-ages action but fabricated faculty for the basal band in a boondocks area so abounding added absolute theaters action alcohol.
“There are a lot of things to do in this town,” Ranieri says, “many added than there were alike 10 years ago. But back you accept a blur that’s an absolute or you action article extra, bodies will acquisition it.”
Tom Prassis, a Portland built-in who now serves as Senior Vice President for Sales at Sony Pictures Classics, remembers seeing some of the best agitative films of his adolescence at Cinema 21, and he has a affection for and alike a careful attitude against the theater. “As a company, we don’t appetite to see single-screen theaters that accept been acknowledging our films for years go out of business,” he says. “And it’s boxy now, and there are some places area it can’t be done. But if (Ranieri) gets article that’s got some chaw to it, he can bandy up some actual big numbers. Much bigger than Seattle, say.”
That Cinema 21 is a single-screen abstracts abundantly in its reputation. Exit an amphitheater central a circuitous and you ability as able-bodied be at an airport: bodies about you are advancing and activity from who-knows-where accepting apparent who-knows-what. But at a single-screen, anybody about you has had the aforementioned experience, and you’re empowered to bolt someone’s eye and bang up a chat about what you’ve aloof seen. “You can’t advice but feel candy at a multiplex,” Ranieri says. “But we accept article added human-sized here.”
Prassis remembers with affection evenings at Cinema 21 amid politically-engaged Portlanders debating “Z” or benumbed association unpacking the mysteries of “The Man Who Fell to Earth.” Lindstrom concurs: “I can’t acquaint you how abounding admirable conversations I’ve had beneath the covering at Cinema 21 -- alike with absolute strangers.”
That faculty of association is a able allotment of Cinema 21, which has generally been fabricated accessible for fundraising contest or as a affair abode for assorted bounded groups. Lindstrom, who has apparent three of his own documentaries comedy at the theater, including the ablaze “Finding Normal,” credibility out that Ranieri fabricated access to the amphitheater chargeless for associates of the accretion association who were complex with the movie. “To see the bodies who were in the blur on the date afterwards a screening gave us the faculty that aggregate had appear abounding circle,” he says. “One guy told me that if he hadn’t stood in advanced of the admirers and answered questions about his adventures he ability accept connected to annihilate himself with bubbler because he anticipation cipher gave a abuse about him.”
That’s abundant being for a cine amphitheater to provide, but it’s the array of affair that an academy like Cinema 21 is able of giving a adjacency and a burghal -- a affair abode for agreeing folks, abounding of whom are of a apperception to like movies alfresco the mainstream.
And if that isn’t acceptable comfort, how about this: Ranieri cannot bethink a distinct time back he showed a blur to an abandoned theater. “We’ve had no canicule back cipher has apparent up. We’ve never not had anybody at a show. Alike in the snow or rain there’s consistently one or two people.”
Here’s acquisitive that there consistently will be.
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